Jennifer Maas TV Business Writer Lego’s answer to “Mario Kart” will drive into the video game market in May with the arrival of “Lego 2K Drive.” But the execs behind the title assure Variety this game has way more to it than just racing.
The driving adventure game comes from Take-Two Interactive publisher 2K and developer Visual Concepts, and will feature a game play experience “with a vast, open world where players can build any vehicle, drive anywhere and become a Lego racing legend.” “Yes, it is a racing experience but, actually, it’s just about enjoying driving and digging into those things that you can only really get if you’re adding Lego into the mix,” Kate Bryant, head of licensed games at Lego, told Variety. “So the cars transform — that’s super Lego-y, the idea that you can take and remix things and build your own cars.” Alison Bakunowich, VP of global marketing for 2K, added that the game is specifically titled “Drive” because “it is more than racing.” “It’s exploration and it’s open world,” Bakunowich said. “There’s such rich characters and stories, so many side quests and mini games.
You’ll be driving past the town folk who are doing things, when you drive past them later, they’ve completed their task. And honestly, just smashing stuff is so much fun.
Again, that’s Lego. The bricks just go flying and the sound is so satisfying. And in the garage, you can build any vehicle you want, which is so core to Lego.
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