LeBron James & Maverick Carter’s SpringHill Company Partners With France’s Mediawan On Content Pact
deadline.comLeBron James and Maverick Carter‘s The SpringHill Company is partnering with France’s Mediawan, the owner of Brad Pitt’s Plan B.
SpringHill Company and Mediawan will develop and co-produce original film and TV projects, adapt existing IP and explore new international distribution opportunities.
Projects will range from movies, scripted, unscripted and animation, the pair said. The companies are already working on Weekend Warriors, an adaptation of hit 2023 German-language sports comedy-drama Weekend Rebels, which was produced by German film company Wiedemann & Berg, along with a French adaptation, aimed at French speaking countries in Europe and Africa, of The Shop, the unscripted format co-created by Randy Mims and Paul Rivera.
Carter, who founded The SpringHill Company with basketball star James, said: “We are excited to deepen our relationship with Pierre-Antoine and the Mediawan team as it allows us, together, to bring to light authentic, impactful content for the world to experience.” Pierre-Antoine Capton, CEO of The Mediawan Group, added that the deal “reflects our shared commitment to telling exciting original stories and a shared vision for adapting beloved favorites for new audiences around the world.” Mediawan has been pushing deeper in to the English language space of late, having bought Plan B and presented movies including Beetlejuice Beetlejuice and Wolfs.
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