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Europe’s Top TV Commissioners Explain What They’re Looking for in Projects, Partnerships

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Jamie Lang Commissioners from four of Europe’s top public broadcasters assembled in Madrid on Tuesday for a roundtable discussion about what they’re looking for in potential scripted projects.

Hosted by the Iberseries & Platino Industria forum and emceed by María Valenzuela, the panel included speakers Morad Koufane, France Télévisions’ director of international and young adult series; José Pastor, director of cinema and fiction at RTVE in Spain; Michele Zatta, commissioning editor in charge of international co-productions for Italy’s RAI; and Laura Mae Harding, commissioning editor for international co-productions at ZDF in Germany.

In addition to sharing what excites them about pitches, the panel also discussed the importance of international co-productions, the differences in their audiences, appealing to younger viewers and why public broadcasters are number one on the list of favored production partners.

Here are five key takeaways from the enlightening conversation. The day’s conversation started with a brief explanation of the European Alliance, a co-production agreement launched in 2018 by three panel participants, RAI, France Televisions and ZDF.

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