Leading Japanese Talent Agency Launches Short-Form Drama App

deadline.com:

EXCLUSIVE: One of Japan‘s leading talent agencies is betting big on short-form drama. Yoshimoto Kogyo, which reps some of the nation’s biggest comedians and actors, has joined with Fany Corporation on a new vertical short drama app titled Fany D – kicking off with 15 projects and targeting 50 per year.

Audiences can watch an initial set of one-to-three minute drama series for free but have to pay if they want to watch more. The app’s creators will seek to turn some projects into webtoons and longer TV dramas.

Yoshimoto has tied with Fany Corp, NTT Docomo Studio, and Live Inc. and Minto Inc on the short projects. Yoshimoto talent including Hoshida Hidetoshi, Cocorico Tanaka Naoki, Robert Yamamoto Hiroshi, Fruit Punch Murakami Takeshi, Hyokkorihan, Nelsons Wada Manju, Kawaretei Iwakura and Soitsu Doitsu Ichikawa Sashimi appear in the initial works.

Projects include the likes of Stolen Life: The Other Me, Immoral – the Real Identity of Popular Model is the Devil and Apparently I’m having an Affair… about an amnesia sufferer who can’t work out if he’s cheated on his wife.