Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
LE SSERAFIM named “Friends of the NBA” in Asia in new multi-year collaboration
nme.comK-pop girl group LE SSERAFIM as “Friends of the NBA” in Asia as part of a new multi-year collaboration.The “Friends of the NBA” programme is described by the association as “the league’s celebrity and influencer programme in Asia to engage fans in new and creative ways”, per a press statement released today (April 5).Billed as a “celebration of the intersection of sports and music”, the programme will see LE SSERAFIM attend NBA games and events, collaborate with the association on “a variety of exclusive content” to be featured on both parties’ social media channels, participate in promotional activities for the league and more.In the same press release, LE SSERAFIM spoke of the newly established collaboration in a joint statement: “We are so excited to collaborate with the NBA through its ‘Friends of the NBA’ program.
We had a great time watching an NBA game in person last year in LA! We look forward to working together with the league to experience so much more with NBA fans around the world.”Meanwhile, NBA chief marketing officer Tammy Henault also said, “We’re thrilled to team up with breakout K-pop sensation LE SSERAFIM, a young and dynamic group of NBA fans.
Through this collaboration, we look forward to bringing NBA and K-pop fans together in South Korea, across Asia, and around the world and broadening the reach of our game as we celebrate this convergence of music, culture and sports.”With this, LE SSERAFIM have become the first K-pop group to have an official affiliation with the association.
The band follow in the footsteps of HYBE labelmate Suga of BTS, named NBA Ambassador in April 2023, who is the only other K-pop artist to do so.In November last year, the five-piece made a public visit to the NBA.
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