Latin Music Revenue Hits Peak of $627 Million in First Half of 2023; Spanish Is Second Most Listened-to Language in U.S.
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variety.comThania Garcia Latin music revenue is growing at an unprecedented pace in the United States, rising in consumption by 15% compared to the first half of 2022.
Not only that, Spanish is now the second most listened-to language in music across the U.S. accounting for an estimated 23% of listeners.
These landmarks follow a breakthrough year for Latin music revenue in 2022 when the genre hit an all-time high of $1.1 billion.
In 2023, the genre is on track for another record-breaking year as the RIAA reported a new mid-year high of $627 million. New data by Luminate also suggests the uptick was struck thanks to buzzy newcomers from subgenres including regional Mexican, a fast-evolving landscape that logged an increase of 56% in this year alone.
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