Lucas Villa Contributor For a quarter of a century, the Latin Grammys have given legends like Celia Cruz, Ricky Martin, Juan Luis Guerra and Gloria Estefan their flowers while boosting acts like Juanes, Shakira, Residente and others.
Latin music spans subgenres and cultures across the world, riding the global success of such artists as Bad Bunny, Rosalía, Karol G, Peso Pluma and Edgar Barrera.
The most recent iterations of the Latin Grammys were among the first to put these superstars in front of a mainstream TV audience.
Now, with Latin music one of the most popular and fastest growing genres in the world, it’s even more important for the Latin Grammys to not only showcase established stars but also rising talent.
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