Latido Films Launch Genre Award at Cannes’ Fantastic Pavilion

variety.com:

Ed Meza @edmezavar Madrid-based Latido Films is partnering with the organizers of the new genre-focused Fantastic Pavilion at the Cannes Film Festival’s Marché du Film on a new award that will offer international distribution to selected Spanish-language Iberoamerican films.

The prize will also provide theatrical release in Latin America for winning titles. News of the prize comes as plans for the Fantastic Pavilion, one of the major innovation of this year’s Cannes Film Market, are beginning g to emerge, based on a undeniable market reality: Elevated genre films and thrillers, if they are shaped by an auteurist vision, are proving to be among the surest sellers on the international market and genre is embraced by a new generation of young filmmakers who are often creating artistically ambitious films of substance, sometimes dealing with urgent gender and social issues.

Conceived by Pablo Guisa Koestinger, Grupo Mórbido CEO, Bernardo Bergeret, Ventana Sur co-director, and Daniel de la Vega, co-ordinator of Ventana Sur’s Maquinitas video game forum, the Fantastic Pavilion promises a significant booth and exhibition space at the Cannes market for genre films that is expected to boost the fantastic pic sector.

Latido Films will grant a monetary sum and international sales representation to the best work in progress or finished film chosen from submitted titles.