Larry Auerbach, Longtime Senior Leader at William Morris Agency and USC School of Cinematic Arts, Dies at 95
variety.comWilliam Earl Larry Auerbach, a top agent at William Morris Agency for nearly 50 years who also served 25 years at USC School of Cinematic Arts, died Nov.
23 at his home in Beverly Hills. He was 95. Auerbach represented a wide range of talent during his 47 years with William Morris, including Alan Alda, Bea Arthur, Marlo Thomas, Robert Wagner, Aaron Spelling, Sammy Davis Jr., Aretha Franklin, Sam Cooke, Harry Belafonte and such prestige-movie directors as Norman Jewison and Bernardo Bertolucci.
Auerbach worked his way up to a leadership role at the agency after starting there in New York at age 15, working part-time while in high school sweeping floors and doing other less-than-glamorous duties during World War II.
After ending his WMA career in 1992, Auerbach segued to USC film school, where he used his matchmaking skills to create the Office of Industry Relations.
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