KSI on trying to avoid becoming “meme-worthy” with upcoming singles: “The internet is the internet – you can’t really fight it”

nme.com:

KSI has spoken about the mixed response to ‘Thick Of It’, and said that he hopes to avoid becoming a meme with the new single he has coming out later this month.

Read the interview below or watch it in full via the video above.The artist, boxer and influencer spoke to NME while on the red carpet for the 2025 BRIT Awards, and opened up about the huge response he got with his single ‘Thick Of It’ – including both the positive and negative.The track saw him collaborate with Trippie Redd, and earn his second BRIT Award nod, being nominated in the Song Of The Year with Mastercard category.

He was shortlisted alongside acts including The Beatles, Dua Lipa, Coldplay and Sam Ryder, but ultimately lost out to Charli XCX and Billie Eilish for their collaborative single ‘Guess’.Discussing the response to his nominated song, KSI told NME: “For the positive, it was very small compared to the negative!

There were a lot of people who heard the song and really enjoyed it.“They were saying that it was on their playlist and they play it all the time.