Korean Streamer TVING Expands KBO Baseball League Programming

deadline.com:

Korean streamer Tving unveiled several plans to expand its coverage of the professional Korean baseball league (KBO League) after a successful first year, making a big bet on boosting subscriptions through live sports.

This expansion will include more user-friendly features on the platform and increasing its programming of the weekly baseball show “Tving Super Match” from once to twice a week from the start of the regular season on March 22.

A joint venture between CJ ENM Entertainment Division, Naver and JTBC, Tving fended off competition from Netflix and Disney+ and Korean streaming platform Wavve to sign a three-year contract with the popular KBO League for 135 billion won ($93 million) to offer online streaming service of the KBO League from 2024 to 2026.

The league first started in 1982 and currently features 10 teams from around South Korea. CJ ENM said that Tving will introduce additional features for this year’s coverage of the KBO League to enhance the viewing experience, including a search function (by match and player) and short-form content through a “Shorts” tab.