Kim Kardashian is expanding her brand globally. According to The Financial Times, the “Keeping Up with the Kardashians” star has sold a 20 per cent stake in his KKW beauty line to Coty for $200 million.
RELATED: Kim Kardashian Celebrates North West’s 7th Birthday The strategic partnership of Coty x KKW will allow Kardashian’s beauty brand to expand its gob reach with existing products and whole new categories.
Kardashian will continue to lead the creative side of the brand alongside her current team. “Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches first hand,” she said.
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