Kim Kardashian poked fun at her past Skechers 'Shape-Ups' endorsement in a TikTok video featuring her daughter North, nine, on Wednesday.One of the 42-year-old star's ads, which showed her posing in a pink sports bra with the controversial sneaker hovering beside her, appeared on screen while a soundbite exclaimed: 'Bro, if you got Sketchers on, get out [of] my face!'The clip then cuts to Kim and North sitting beside one another on a couch as they mouthed the remainder of the audio, which was bizarre gibberish.
Poking fun: Kim Kardashian poked fun at her past Skechers 'Shape-Ups' endorsement in a TikTok video featuring her daughter North, nine, on Wednesday'Shape-Ups' were a line of shoes with a unique curved sole that claimed to improve muscle tone in the legs, core and rear end.
Skechers later faced a class action lawsuit, which suggested health and fitness claims made about their sneakers - including 'Shape-Ups' - were 'unfounded' and considered 'false advertising.' A federal judge ordered the footwear brand to fork over $40million in settlement costs in 2012, though Skechers stood by their claims that 'Shape-Ups' were in fact 'toning' sneakers.Kim had a one-year deal with Skechers that was announced in 2010 and wrapped in January 2012.
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