Kim Kardashian is expanding her brand globally. On Tuesday, the “Keeping Up with the Kardashians” star announced that she had closed a deal to sell a 20 per cent stake in her KKW beauty line to Coty for $200 million.
The strategic partnership of Coty x KKW will allow Kardashian’s beauty brand to expand its global reach with existing products and new categories.
RELATED: Kim Kardashian Celebrates North West’s 7th Birthday “Kim shares our true passion for beauty products, and this acquisition allows us to leverage our respective strengths for mutual benefit and value creation,” Sue Y.
Nabi, chief executive officer of Coty, said in a statement. “Coty brings unique IP in skincare, the scientific knowledge of the skin as reflected in our
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