‘Killers Of The Flower Moon’ EP Niels Juul Developing Limited Series About Adidas Founder Adi Dassler
deadline.comKillers of the Flower Moon & Ferrari executive producer Niels Juul has teamed with AD Legacy, the company set up by the grandchildren of adidas founder Adi Dassler, to develop a fictional limited series about the life of Dassler and the megabrand he created.
Described by Juul as a cross between The Crown and Succession, the project will be seen through the eyes of Dassler’s oldest daughter Inge.
It tells the mesmerizing tale of one family man’s uncompromising passion for sports and his obsession through innovation to give all athletes — no matter their gender, race or nationality — the best possible tools to win.
It also tells the story of an intense family drama and split between two brothers that ultimately led to one of the longest running brand rivalries in history – as Dassler’s brother Rudolf created Puma.
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