Kia Nabs Naming Rights to Los Angeles Forum
variety.comKia has signed a naming rights deal with The Forum, the popular Los Angeles concert venue purchased in 2020 by Clippers owner Steve Ballmer.
The news was first reported by our sister site, Sportico.A Kia Forum sign was in place outside the Inglewood arena as of Thursday morning.
Details of the partnership weren’t immediately apparent, nor was it clear if the venue would continue to be “presented by Chase,” a holdover from when the building was owned by Madison Square Garden Entertainment.Representatives for The Forum and Kia declined to comment.The former home of the Los Angeles Lakers and Kings, The Forum has become an extremely popular and lucrative concert venue in the country’s second-largest market.
Upcoming shows at the arena include Justin Bieber, Billie Eilish, Pearl Jam and an AEW wrestling event. Ballmer purchased The Forum two years ago for a reported $400 million.
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