Following the death of country music icon Kenny Rogers on Friday, March 20, fans flocked to various streaming and sales outlets to pay tribute to the singer.On-demand U.S.
streams of Rogers’ catalog of songs, which spans nearly eight decades, surged 1,687% on March 21 and 22 (versus the two previous days), according to initial reports to Nielsen Music/MRC Data.
News of Rogers' death was announced March 21.Rogers’ music logged 18 million streams on March 21 and 22, up from 1 million on March 19 and 20 -- a gain of 1,687%.Rogers’ albums and songs catalog also saw significant gains.
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