Katie Holmes hit Cannes on Thursday to announce her involvement in a filmmaking mentoring programme aimed at emerging Saudi Arabian female filmmakers.
The program is the second part of the AlUla Creates initiative set up to nurture future generations of Saudi Arabian talent in the areas of film, the arts and fashion.
It is overseen by Film AlUla, the organization overseeing the development of the world heritage site in North West Saudi Arabia into a film and TV production hub.
Film AlUla is among a raft of Saudi bodies in Cannes this week as the country ramps up its drive to become a major film and TV hub, regionally and globally, following the lifting of its 35-year cinema ban in 2017.
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