Kanye West raps in a black gimp mask in new Heaven And Hell video for Yeezy Gap label

dailymail.co.uk:

Kanye West unveiled the latest video from his massive album Donda on Monday night.The 44-year-old rap icon dropped a short film to accompany his song Heaven And Hell during the College Football National Championship Game, which was broadcast on ESPN.The video did double duty as an advertisement for West's new Yeezy Gap label, and it also coincided with the release of a new black hoodie, which most of the figures in the video appeared to be wearing.

Spooky: Kanye Wets, 44, delivered an expressionistic music video for his Donda track Heaven And Hell on Monday to promote his Yeezy Gap collaborationThe Heaven And Hell video opens in an eerie city filmed in sepia-tinted black and white and shot in the old-fashioned Academy ratio, which creates a squarer image and leaves black bars on the sides, approximating the look of films from earlier in the 20th century.The camera slowly dollies toward a metal railing as anonymous figures clad in the black hoodie pass by in slow motion.

As the camera passes over the railing, it tilts down to show more people walking below along the street, which doesn't appear to have any cars.The footage cuts to a bus stop, where more more people are seen sitting and standing around.

Eye catching: The Heaven And Hell video opens in an eerie city filmed in sepia-tinted black and white and shot in the old-fashioned Academy ratio, which creates a squarer image and leaves black bars on the sides, approximating the look of films from earlier in the 20th century Intriguing:The camera slowly dollies toward a metal railing as anonymous figures clad in the black hoodie pass by in slow motion Masked figures:As the camera passes over the railing, it tilts down to show more people walking below along the street,.