Kanye West moves to end Gap partnership
completemusicupdate.comKanye West has said that he is ending his partnership with Gap, claiming that the clothing retailer has failed to meet its obligations under the deal.“Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance”, said West’s attorney Nicholas Gravante in a statement. “Ye had diligently tried to work through these issues with Gap both directly and through counsel.
He has gotten nowhere”.Gap CEO Mark Breitbard confirmed that the deal was being terminated in a memo to staff, although Yeezy Gap products already in development will still seemingly go on sale.“While we share a vision of bringing high quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap”, Breitbard wrote, “how we work together to deliver this vision is not aligned.
And we are deciding to wind down the partnership”.“Yeezy Gap was launched to be a disruptive, highly creative endeavour – one that’s challenged us to think and operate differently, attracted new, younger and more diverse customers, and enabled our talent to deliver incredible work with unmatched dedication, grit and creativity”, he went on. “We look forward to our upcoming Yeezy Gap launches and releases in the pipeline, as planned.
To the Yeezy Gap team, thank you for your unrelenting push to build this business – we will harness that same energy as we push forward”.The West/Gap partnership was originally announced in 2020, with the first West-designed product hitting Gap stores last year.
Read more on completemusicupdate.com
