Kanye West calls out Adidas again: “Stop doing your moves to hold me back”

nme.com:

Kanye West has called out Adidas once again, this time accusing the brand of tactically trying to hold him back.The rapper and entrepreneur, who now goes by Ye, took to Instagram to share a lengthy post confronting the German sportswear brand and accusing it of making efforts to deliberately bury his own YEEZY site in Google search results.Sharing a screenshot from his phone, the image showed that the search engine placed Adidas’ website higher than his own YZY page – something the artist described as a tactical move to hurt his business.The two had worked together for a number of years, although the partnership ended with a number of lawsuits after the rapper’s anti-Semitic comments caused the company to pull their sponsorship under the collaborative Yeezy brand.

They have since been entangled in a number of legal battles.Taking to Instagram, Ye wrote: “When you Google Yeezy.com, the Adidas site comes before the Yeezy site.

Members at Adidas, stop doing this. Stop doing your moves to hold me back. Our partnership is done.”He continued, outlining reasons why their partnership went south and bringing up his past claims that the brand was guilty of “design theft and oppression” before the anti-Semitic comments were shared. “You’re a $60billion company that froze my accounts.

Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again),” he wrote. “I did phenomenal work for you guys and because I stood up for myself, y’all tried to intimidate and oppress me.