Kansas City Chiefs Launch Content Studio for Scripted and Unscripted Projects

variety.com:

Carolyn Giardina As they look to three-peat with a third consecutive Super Bowl win this weekend, the Kansas City Chiefs announced the formation of a new studio that will develop original scripted and unscripted, short and long form content.

Dubbed Foolish Club Studios, the new venture will oversee production and development of content, which according to the announcement, will prioritize “unique stories that not only highlight the rich, deep history of the franchise, the characters that have defined it and its position within the Kansas City and global communities, but also stories that reflect the spirit of humility, heart, and hard work that have been part of the team’s heritage since the beginning.” The launch follows the Chiefs’ Hallmark Channel collaboration “Holiday Touchdown: A Chiefs Love Story,” along with viral online content like the holiday Claymation short “A Kingdom Christmas Story: Hail Merry.” According to the announcement, Foolish Club Studios is part of the club’s strategic investment in media development and growing the brand internationally, and was created to complement it’s 65 Toss Power Trap (65TPT) Production group, an in-house production arm that will continue to generate both short-form and long-form football and club content for core fans.

Ventures from the Chiefs’ leadership also include Arrowhead Events, a special events arm of the organization and GEHA Field at Arrowhead Stadium; and Chiefs Fit team-themed fitness and recovery centers.

The name of the studio is a tribute to Chiefs founder Lamar Hunt and his role in forming the American Football League, where the eight original team owners called themselves the “Foolish Cub” as they took on the National Football League.