Kamala Harris Outpacing Donald Trump 28% In TV Ad Reach Ahead Of First Presidential Debate — Report

deadline.com:

Vice President Kamala Harris and former President Donald Trump are facing off Tuesday night in their first Presidential Debate, but the two candidates have already been jockeying for America’s attention for weeks now, and it appears that Harris is in the lead.

Despite entering the presidential race more than seven months into the year, just over 100 days before Election Day, Harris has seen her TV ad campaign skyrocket, outpacing Trump by a significant amount, according to data from Samba TV.

Since beginning her ad campaign in July, Harris ads have reached 44.4M U.S. households at an average frequency of 15.7, Samba says.

That’s 41% higher than the 31.4M U.S. households that Trump’s ads have graced with a frequency of 13.9 during that time. (Frequency indicates the number of times that a user or household will interact with an ad over a specific period of time and, in this case, Samba is measuring the entire stretch of time since Harris launched her campaign in July.