Kamala Harris Campaign Launches First Ad In $50 Million Buy; Megan Thee Stallion To Appear At Atlanta Event
deadline.comKamala Harris‘ presidential campaign is launching its first major ad buy with its initial ad, “Fearless,” focused in part on the vice president’s background as a prosecutor as well as a central theme that Donald Trump “wants to take our country backwards.” The spot will air as part of a $50 million buy across battleground states through the Democratic National Convention next month.
It will run on local and national broadcast, cable and streaming, as well as on social media. In addition to shows like The Bachelorette, The Simpsons, The Daily Show and Big Brother, the campaign plans to air spots local and nationally during the Olympic Games.
Shorter versions — including 15-second and six-second spots — will show up on Connected TV, audio and social platforms, the campaign said.
Harris says in the spot, “This campaign is about who we fight for. We believe in a future where every person has the opportunity not just to get by, but to get ahead.
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