Kamala Harris’ Campaign Places $370 Million In TV And Digital Ad Reservations After Labor Day
deadline.comKamala Harris has placed $370 million in TV and digital reservations from Labor Day to Election Day, seeking to secure lower rates than last-minute buys.
The $170 million in TV buys include spots in battleground states on shows like Grey’s Anatomy, Abbott Elementary, Survivor and Golden Bachelorette, as well as early evening mainstays like Wheel of Fortune and Jeopardy.
Also on the list of buys are spots on college and NFL games, WNBA and NBA, NHL and Major League Baseball. The campaign also said that a $200 million digital buy is the largest such outlay in presidential campaign history, reflecting the changes in consumer habits toward streaming.
The reservations include connected TV platforms, premium video and digital audio, including Hulu, Roku, YouTube, Paramount+, Spotify and Pandora. “We believe we are well on pace to spend more on digital persuasion media than any political organization ever,” Quentin Fulks and Rob Flaherty, deputy campaign managers, wrote in a memo.
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