Ashton Kutcher and Lindsay Lohan without a piece of red string tied around their wrists. The bracelet signalled that they followed the mystical religion known as Kabbalah.
The religion appeared to reach its cultural peak during the first decade of the 21st century, which is when Rebekah Neumann, WeWork’s former chief brand and impact officer and wife of WeWork co-founder, Adam Neumann, joined.
In WeCrashed, the new Apple TV+ series which depicts the rise and fall of the co-working giant, you can see Rebekah (played by Anne Hathaway) wearing the thin red string around her wrist while guiding a meditation class.
Rebekah and Adam met in 2007, when she was still Rebekah Paltrow (she is the first cousin to Gwyneth), and she quickly introduced Adam to the religion.
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