‘Jurassic World Rebirth’, ‘Thunderbolts*’, ‘Mission: Impossible – Final Reckoning’ Among Expected Super Bowl LIX Movie Trailers
deadline.comIt cannot be denied: The Super Bowl generally translates into big box office. However, there are only three motion picture studios — Disney, Paramount and Universal — willing to pony up $7.5 million-$8 million for a 30-second spot on Fox before an audience that last year reached 123.7 million viewers across live linear and streaming.
For those in the dark, Super Bowl LIX on February is a rematch of the 2023 face-off between the Philadelphia Eagles and the Kansas City Chiefs, the latter eyeing an unprecedented third consecutive Super Bowl title.
Say what you will about linear being dead, but when it comes to live sports programming, it’s still a prime means of reaching a moviegoing audience.
Big tentpole movies like Deadpool & Wolverine ($211.4M opening) and Wicked ($112.5M) launched during last year’s Super Bowl.
Read more on deadline.com
