Among the many stars that have to align for a new artist to catch their big break, timing is one of the most important - and the one you probably have the least control over.
JP Saxe is all too familiar with this. The Canadian singer-songwriter's stirring ballad If The World Was Ending was released in a pre-COVID world in October 2019 and steadily found an audience, entering the Official Singles Chart Top 100 in January.
All signs were pointing to it being a minor breakthrough moment. But as the impact of COVID-19 was fully felt across the world, the song's success propelled - its lyrics fitting for the mood of many as lockdown separated us - or pushed us closer - to loved ones.
Read more on officialcharts.com