Josie Gibson's profile rocketed this summer when she was drafted in to support Holly Willoughby on her return to This Morning following Phillip Schofield's dramatic exit.
Josie's now reportedly being lined-up to appear in this year's I'm A Celebrity series, which could propel her on to bigger and better things, PR expert Mark Borkowski told OK!
in an exclusive chat. He said the move could be "a payback" to Josie from ITV, as the channel wants to develop talent as part of the ITV family.The bubbly Bristolian was picked from the show's line-up of co-hosts - which includes Alison Hammond and Craig Doyle - to sit beside Holly as she delivered her emotional speech which began with the now infamous line, "Firstly, are you OK?" before going on to say that Phil's departure had left her and the whole team shaken and troubled. “Television is very, very fast moving.
You don’t sit around and wait because then you’ll become the ‘This Morning person’,” he told us. “So if ITV believes in Josie and they’re giving her the options, it’s the right time for her to break away." The 38-year-old rose to fame after winning Big Brother in 2010, and has gone on to land roles on This Morning, Loose Women and Cooking With The Stars.
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