JORDAN North signed up for I’m A Celebrity because his mum is "desperate for a new kitchen". The Radio 1 DJ, 30, has vowed to help out his mum by buying her a luxury new kitchen.
The Yorkshire-born presenter confessed that he plans to spend his earnings on his mum during his first I'm A Celebrity interview.
The radio star joked that he was convinced to take part in the ITV show as he wants to splash the cash on his mum. Asked why he'd signed up, Jordan said: “I've watched it since I was a kid.
Plus, let's be honest, 2020 has been a tough year for everyone. So, it's something different. "I had quite a six months during lockdown and if I'm honest, my mom wants a new kitchen.
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