Jonathan Majors U.S. Army Commercials Pulled After Actor’s Arrest for Alleged Assault
variety.comJ. Kim Murphy The U.S. Army has paused its advertising campaign featuring Jonathan Majors in response to the actor’s arrest Saturday for an alleged assault.
The two “Be All You Can Be” commercials featuring Majors as an on-screen narrator were pulled Sunday. The U.S. Army plans to continue running other ads in the campaign, maintaining a digital presence as well as a prominent position in broadcasts of the NCAA March Madness tournament.
Advertisements featuring Majors were still running during the NCAA broadcasts on Saturday evening. “The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” Army Enterprise Marketing Office public affairs chief Laura DeFrancisco confirmed in a statement. “We recently released two ads in which Mr.
Majors appears. While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.” The multi-million dollar “Be All You Can Be” campaign was widely seen as a renewed effort for the U.S.
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