Jon Batiste teams up with COKE STUDIO™ and shares new track ‘Be Who You Are (Real Magic)’

nme.com:

NewJeans, Ivor Novello-nominated singer-songwriter Cat Burns, eclectic Atlanta-born rapper J.I.D and Latin Grammy-winning pop star, Camilo.“I am proud to partner with Coke to share a message of encouragement and humanity with the world through my music,” Batiste said of the collaboration. “This is such a non-traditional, innovative approach we’ve taken, and it felt very organic for me to just do my World Music Radio thing.“When I wrote ‘Be Who You Are (Real Magic)’ I was inspired to create an anthem that captures the Real Magic that happens when we come together as our authentic selves,” he continued. “We really had a lot of fun and I hope people everywhere feel the vibe.”First emerging in 2008, COKE STUDIO underwent a global relaunch last year.

Now with its 2023 edition, the brand teases that the platform will be “bigger and bolder” than ever before. It also confirms that more artist collaborations and Coca-Cola-exclusive songs are on the horizon, as well as numerous live performances.Kicking off today (May 31) and running up until September, the brand is also set to launch its first augmented reality record store on its digital hub.

Inspired by the music video for ‘Be Who You Are (Real Magic)’, the hub will feature immersive games, backstage content and exclusive prizes.