Jomboy Media Strikes Deal to Run Its ‘Warehouse Games’ on Bally Sports (EXCLUSIVE)

variety.com:

Michael Schneider Variety Editor at Large Indie sports media brand Jomboy Media has partnered with regional sports network Bally Sports to air its “Warehouse Games” franchise, which includes ball in play, floorball, blitzball and slapball.

Deal reps the first time the games have hit a mainstream linear platform. Jomboy will produce multiple one-hour episodes that will feature content from the 2023 and 2024 Warehouse Games.

The series launches on Sunday, June 30, across Bally Sports’ 17 regional sports networks and its Bally Sports app. “Two years ago, we bought a warehouse and crafted a plan to create something that nobody knew they wanted: high-production sports leagues with a backyard-BBQ feel,” said Jomboy Media founder Jimmy “Jomboy” O’Brien. “From the beginning, our mission was to dress up the friendly competition and banter of pick-up games in a TV-quality product.

We invested in creating new games, new franchises, new personalities and new league formats. Now, we’re so excited that our hard work — and our community’s loyalty — have allowed us to reach this next milestone.” The deal with Bally Sports also includes coverage of all Warehouse Games matchups featuring Jomboy Media personalities and special guests, including broadcaster Chris Rose, former MLB player Trevor Plouffe and cricket legend Daren Sammy, across two different competition formats (Franchise Series and Captains League).