Johnny Depp Signs $20 Million-Plus Dior Deal, Marking the Biggest Men’s Fragrance Pact Ever (EXCLUSIVE)
variety.comTatiana Siegel Dior is doubling down on its relationship with Johnny Depp. The French luxury fashion house and cosmetics giant, which stood by the star even when he faced choppy PR waters amid his legal battle with ex-wife Amber Heard, has signed Depp to a massive deal, marking the biggest men’s fragrance pact ever.
Sources peg the three-year deal at upwards of $20 million, which eclipses Robert Pattinson’s $12 million deal to serve as a spokesperson for Dior Homme and Brad Pitt’s $7 million pact to promote Chanel No.
5. A source familiar with the fragrance industry says most A-listers with fragrance deals pull in around $2 million-$4 million per year like Chris Pine, whose deal with Armani is valued at $4 million a year over 3 years.
Dior didn’t respond to a request for comment. A rep for Depp declined comment. Since 2015, the “Pirates of the Caribbean” star has served as the face of Dior Sauvage, with an ad campaign that leaned into his image as a wild rocker.
Read more on variety.com
