© @Copyright HELLO! Hello! Magazine has been celebrating the release of his much-awaiting book Wean in 15, which features up-to-date advice and 100 quick recipes to help your baby from milk on to solid foods.
But on Saturday, the fitness expert was forced to defend himself when a fan revealed that whilst reading the book, they had "felt a bit of shaming" for bottle-feeding their children.
Joe's follower was making reference to the chapter in which he reveals he didn't have "the best start in life when it came to nutrition" and how he was "raised on formula milk from birth and didn't get a single ounce of breast milk" when he was a baby.
Read more on msn.com