Todd Spangler NY Digital Editor Joe Rogan‘s massively popular podcast not only drives millions of listens of his show on Spotify — it also can boost music streams of guests featured on “The Joe Rogan Experience,” too.
One of Spotify’s theses behind its investment in podcasts is that they spur higher engagement for the music side of the house: Users who listen to podcasts on average listen to more music, according to the company.
Now Spotify has new stats it says demonstrate that flywheel effect as it relates to Rogan’s show, which has more than 14 million followers on the platform.
Grammy-winning blues guitarist and singer Gary Clark Jr. was the featured guest on “The Joe Rogan Experience” on Friday, March 22.
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