Joe Lycett has finally returned after the comedian ditched his new name and assumed his old identity. In an epic stunt, Joe - formerly Hugo - decided to officially change his name to Hugo Boss in protest of the multi-billion pound fashion conglomerate.
The 31-year-old comedian lasted over a month as Hugo, before being keen to return to the Lycett family. He explained that he'd amassed an impressive financial win in his latest show and didn't want Hugo Boss to take the credit. "A little over a month ago I changed my name by deed poll to Hugo Boss," he began in a statement. "This was to raise awareness about the fact that fashion behemoth Hugo Boss have issued cease and desist letters to small businesses that have the word ‘Boss’ in their
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