Joe Biden’s Inauguration Drew Almost 33.8 Million Viewers

deadline.com:

Nielsen has a more complete picture of the viewership of Joe Biden’s inauguration last week, showing that nearly 33.8 million viewers tuned in to coverage across 17 networks.Trump’s inauguration coverage drew an average of 30.64 million across 13 networks, Nielsen said.Nielsen said that it included out of home viewing and connected TV viewing in the figures.

Connected TV viewing can account for as much as 11% for televised political events.The Nielsen figures are averages from 10 AM ET and 4 PM ET.Figures released last week showed peak viewership during the 11:45 AM ET to 12:15 PM ET time frame, when Biden and Kamala Harris were sworn in.