Michael Schneider Variety Editor at Large “Jimmy Kimmel Live!” host Jimmy Kimmel once again shared the Disney upfronts stage on Tuesday, providing his zingers in person for advertisers and media buyers at the programming presentation for the first time in five years.
That’s because last year Kimmel didn’t attend due to the Hollywood WGA strikes. And in 2022, he was in New York — but had to be beamed in to do his routine after testing positive for COVID. (The 2021 and 2020 upfronts were virtual because of the pandemic.) “Two years ago, I couldn’t be here in person because I had COVID.
And last year, I couldn’t be here because of the writer’s strike. And this year I couldn’t think of a third excuse,” Kimmel said. “I tried diarrhea on the plane, but I guess they get that all the time now.” Kimmel being Kimmel — he’s been doing this at the event for two decades now, and it’s usually the most anticipated performance of upfronts week — he didn’t hold back. “You’re probably wondering why I am so giddy today.
Okay, I’ll tell you why. It’s because Disney is using proprietary meta tagging data that leverages video intelligence to tap into the moods and emotions within the content we create.
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