Jem Aswad Executive Editor, Music For a variety of reasons, one of the biggest stories in entertainment this year has been the precarious state of Jennifer Lopez’s “This Is Me… Now” tour, which was finally put out of its misery yesterday.
The tour, announced in February, came as part of “This Is Me… Now,” a massive, self-celebrating, and honestly rather hubristic album/ tour/ two-film project essentially about herself and her romantic reunion with actor Ben Affleck.
The films did reasonably well but the album landed with a thud, and before long word crept out that ticket sales for the tour were poor, borne out by Ticketmaster seating charts — which, along with insider reports and rumors, are really the only way for most humans to see how a tour is selling.
As the reports continued, Lopez quietly rebranded the tour to be more about her career’s substantial hits than the new album, and tickets were selling well in a few markets — but terribly in most of them.
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