Jennifer Aniston’s Eyes and Brad Pitt’s Smile: How SAG-AFTRA Fought AI Zombies
variety.comGene Maddaus Senior Media Writer SAG-AFTRA had settled dozens of issues, ranging from pension and health contributions, to page limits for self-taped auditions, to pay for background actors.
But there was still the small matter of zombies. The union was worried that studios could use artificial intelligence to reanimate dead actors, or to create a digital Frankenstein out of the body parts of real actors.
Those were among the last deal points to fall into place before the union could end its 118-day strike on Wednesday. In the end, SAG-AFTRA did not get every AI restriction it was looking for.
But it did get most of it, including a requirement that if a Frankenstein actor contains recognizable features of real-life actors, studios must get permission from those actors. “If you’re using Brad Pitt’s smile and Jennifer Aniston’s eyes, both would have a right of consent,” said Duncan Crabtree-Ireland, the union’s chief negotiator.
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