Allure, has been in development for over five years, and more products are coming soon. The brand aims to combine the best of nature and science, and the Glossing Detangler is 99% naturally derived.
The brand also is focusing on sustainability and has replaced all water in its formulas with bamboo essence, as it's a renewable resource and cruelty-free.
Jennifer Aniston has previously about her hair journey. "I love my hair when it's straight," she said. "When I was a little girl, I had really long, straight hair to my bum—below my bum, actually.
And then when my mom gave me the authority to do anything I wanted with my hair, mistakenly, I cut it all off. I could never grow it back.
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