Jenna Bush Hager Adds Page to Book Club With Universal Studio Production Deal

variety.com:

Brian Steinberg Senior TV EditorNBCUniversal wants to add an interesting new story to Jenna Bush Hager’s “Today” book club.For nearly four years, the co-host of the 10 a.m.

hour of “Today” has chosen a book each month for members of her “Read with Jenna” club to peruse and discuss. The selections typically focus on new authors and writers from diverse backgrounds who may not get the spotlight awarded to better-known contemporaries.

Now, as part of a “first-look” production deal with Universal Studio Group, Bush Hager will have an opportunity to expand the stories she finds to other media.“We just realized there is such an opportunity to make sure we are doing the best we can to highlight these authors and make sure their books live in other areas,” Bush Hager told Variety.

Thirty of her selections have made the New York Times’ best-seller list, and, she says, “all of them have been optioned” for consideration for other media projects.