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Jeff Bezos: I want ‘Lord of the Rings’ to do more than make me richer

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Prime Video‘s release of the highly anticipated prequel “The Rings of Power,” the 58-year-old billionaire assured concerned fans that he sees the project as more than solely a cash cow, as some people previously claimed he does.“Middle-earth is such a beloved world, and telling the story of the forging of the ‘Rings of Power’ is a privilege and a responsibility.

I hope we do [author J.R.R.] Tolkien’s work justice,” he told Time magazine in an email. “It goes beyond making a commercially successful show.

Everyone working on the show read these stories as kids and our hearts are in it,” he added.Critics have deemed the series — which is set 3,000 years before the original cult-classic films — is Prime Video’s big-ticket item to stay relevant in the streaming service space.

Some worried that Amazon only acquired the series to attract subscribers — and, therefore, money. However, Bezos is reportedly a big fan of sci-fi and fantasy, so much so that he personally vouched for a “Lord of the Rings” spinoff during negotiations in 2017, Variety reported at that time.

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