Jay Chou’s JVR Label Signs Expanded Deal With Universal Music Greater China
variety.comPatrick Frater Asia Bureau Chief Universal Music Greater China has signed a strategic partnership with Mandarin-language music superstar Jay Chou and his record label JVR Music.
The agreement secures global marketing and distribution rights for Chou’s extensive music catalogue and for future projects.
It also supports rising talent from his label, including artists Patrick Brasca and Young (aka Cao Yang) through JVR. Nicknamed the ‘King of Mandopop’ Chou has a two decade career that spans 15 studio albums, eight world tours and 378 concerts in Asia, America, Europe, and Australia.
His 2022 release, “Greatest Works of Art,” made him the first Mandarin artist to break into the top 10 of the IFPI Global Artist Chart and also the first to top the IFPI Global Album Sales Chart.
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