Boris Johnson bans multibuy and Buy-One-Get-One-Free deals in shops and supermarkets.The popular chef called for his 15 million Twitter and Instagram followers to descend on Westminster and demand a U-turn on the policy this morning - but less than 200 people turned up as poverty campaigners branded him tone deaf.Many social media users have since taken to Twitter and slammed the on-screen star for his "attack on the working class" amid the current cost of living crisis.With soaring supermarket prices, increasing bills and low level wages, people argued Jamie has picked the wrong time for his protest, which he branded Eton Mess.For the protest, Oliver encouraged members of the public to turn up at number 10 with bowls of the dessert at 12.30pm on May 20.But the action sparked backlash online, with social media users condemning the chef for protesting cheap food during the spiralling cost of living crisis which has caused the worst drop in living standards since the 1950s.Twitter user, @NateandDestroy fumed: "I see Jamie Oliver is once again attacking working class families by pretending to care about the food they eat.
How about instead of scrapping money saving deals on food, we make healthy food cheaper? We help the cost of living? We give better access to child care?
Raging Tory."@theashrb commented: "Jamie Oliver is becoming increasingly tone deaf, and maybe HE is the one that needs an Eton mess pudding in his face."@SueWill echoed: "Instead of 'Middle Class Warrior' Jamie Oliver protesting about kids getting fat, how about he protests about them getting fed instead.
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