Jamie Oliver Pluto TV FAST Channel Set for U.S. by Fremantle – Mipcom
variety.comNaman Ramachandran Fremantle has launched dedicated free ad-supported streaming television (FAST) channel, The Jamie Oliver Channel, for U.S.
audiences on free streaming television service Pluto TV. The deal was revealed on Wednesday by Fremantle executives, Jens Richter, CEO of commercial and international and Laura Florence, senior VP global FAST Channels, at the Mipcom market’s FAST and Global Summit.
The 24 hour channel features chef and child health campaigner, Jamie Oliver, and his catalogue of cooking shows including “Jamie’s Quick & Easy,” “Jamie’s 15 Minute Meals,” “Jamie’s Super Food,” documentary series “Sugar Rush” and “Jamie’s School Dinners.” In the run up to Christmas, the channel’s “Jolly Jamie Holiday” strand will include “Jamie’s Italian Christmas,” “Jamie’s Quick & Easy Christmas” and “Jamie’s Night Before Christmas.” Florence said: “Fremantle and Jamie Oliver have been working together for 20 years, and the launch of the Jamie Oliver Channel in the U.S.
is another exciting step in our international partnership and another important milestone in our FAST business growth. With a huge back catalogue of premium cooking shows, we are delighted to be bringing his innovative style and natural approach to food to audiences in the US.
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