James Martin finally addresses Fireman Sam controversy: 'I posted it p****d in a bar'
express.co.ukJames went on to explain to Hello magazine how he thinks social media is a "powerful tool" if you know how to respect it.Lincolnshire’s chief fire officer Les Britzma explained on Good Morning Britain: “The character itself is outdated, the programme itself is probably fairly up to date.“I think the producers would probably get more fire and rescue services wanting to use the character and the programme if they brought themselves up to date a bit, that’s all we’re asking.“We’re trying to save people’s lives here, not be politically correct.The reason more women don’t want to be firefighters is because of images like Fireman Sam.”James tweeted at the time: "Right that’s it, Fireman Sam is the last straw I’m done with this pc bollocks and 100.
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