Rebecca Rubin Senior Film and Media Reporter It looks like someone finally turned in his homework on time. James Cameron’s “Avatar: Fire and Water,” the third and only installment in the saga that hasn’t been plagued by endless release date delays, unveiled the very first trailer on Thursday afternoon at CinemaCon, the annual gathering of movie theater owners in Las Vegas. (To be fair, Cameron shot the follow up films back-to-back, so the rest of the otherworldly sci-fi saga should arrive on time).
CinemaCon attendees were given 3D glasses to watch the trailer, which hasn’t been revealed to the public. Of course, “Avatar” has become the holy grail for exhibitors and just about the only property that could inspire theater operators to equip their venues with the best possible technology to play Cameron’s epics.
After all, 2009’s “Avatar” and 2022’s long-long-long-delayed sequel “Avatar: The Way of Water” each grossed over $2 billion globally and stand as two of the biggest movies in history.
Should “Fire and Ash” chart a similar box office path, “Avatar” will be the only film franchise in history with three installments to gross above $2 billion. (Disney’s Marvel Cinematic Universe only has a measly two, 2019’s “Avengers: Endgame” and 2018’s “Avengers: Infinity War.”) Meanwhile Cameron is already the sole filmmaker with three movies to generate more than $2 billion, the other being “Titanic.” The sci-fi saga follows the clan of Jake Sully (Sam Worthington) and Neytiri (Zoe Saldaña) on the alien moon of Pandora.
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