James Blake on TikTok and fairness for artists: “The brainwashing worked and now people think music is free”
nme.comJames Blake has spoken out about the challenges that musicians face in getting paid fairly for their work in the TikTok age.
The electronic musician posted a string of comments on his X/Twitter account on Sunday morning (March 3), taking the time to express his thoughts on the current financial state of the music industry, and what he perceives as the unreasonable obstacles facing musicians.
Blake first responded to a post quoting him speaking about not making “a cent” on a recent viral TikTok hit. “It’s worth noting this is just an example I used in a post talking about the wider effect of TikTok on music,” he wrote. “Just seeing this part makes it seem navel gazing but I’m speaking on a thing that’s affecting artists all over the world.” It’s worth noting this is just an example I used in a post talking about the wider effect of TikTok on music.
Just seeing this part makes it seem navel gazing but I’m speaking on a thing that’s affecting artists all over the world. https://t.co/4pd2iRuNlB— James Blake (@jamesblake) March 3, 2024Something I keep seeing is ‘if you’re lucky enough to go viral, just use the exposure to generate income some other way’.
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